Events Manager
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| Job Type | Permanent / Full Time |
| Area | Hertfordshire, England |
| Sector | Marketing / PR / Events - Event / Conference Management |
| Salary | Competitive |
| Start Date | ASAP |
| Advertiser | Jill Worrell |
| Job Ref | 343496 |
| Job Views | 114 |
- Description
We have an excellent opportunity for an Events Manager for our client based in Hertfordshire.
This role focusses on supporting the member experience through organising online & live events, seminars and conferences relevant to the various audience types. There is a particular emphasis on managing volunteers who make up the Member Association Network as part of this role who help deliver regional event coverage for members and also the company’s Annual Dinner event.
Key Responsibilities:
Volunteer Management
- Undertake all performance management duties in line with volunteer guidelines including physical visits to all region
- Develop and maintain a motivated volunteer team ensuring all volunteers can act as ambassadors
- Review and maintain the volunteer management framework and operating guidelines
Events planning, promotion & reporting
- Develop and implement an Events Content plan and strategy
- Develop and grow the Event portfolio and offering
- Work with the Research and Insight Manager to ensure the Events programmes match the needs of the members and the industry
- Work with the marketing team to increase attendance and engagement of Events
- Be able to manage relationships with external suppliers & sponsors
- Manage the events budgets effectively ensuring the required amount of spend for each event
- Create detailed post event reports including internal and external feedback
- Content creation, including writing promotional emails, social media posts, blogs, case studies, newsletters for events coverage
- Ability to nurture events leads into delegates
- Create and implement solid event marketing plans to promote and grow the portfolio of events
- Complete competition analysis and provide feedback to the senior and executive team
- Work closely with the marketing team to deliver successful campaigns for events
Live Events
- Organise and deliver the calendar of live events ensuring that all live activity meets the required wider business objectives, events include:
- The Annual Awards Dinner
- Trade shows
- Conferences (both live and online if applicable)
- Centre Network Meetings
- Member Events
Online Events
- Creating and delivering the online events programme including: webinars, podcasts & online conferences ensuring they adhere to the wider business objectives and feedback from the IMI Community.
- Find and engage with speakers, source topics and content needs from our members and staff
- Ensure the promotion and delivery of sponsored content
- Promote online event recordings ensuring they are accessible
- Formulates event budget plans for all events using appropriate cost controls, liaising closely with all relevant departments
Essential Knowledge & Experience
- Experience in delivering both online, live & hybrid events
- Research and action planning experience with a proven ability to investigate, evaluate and analyse information to produce actionable insight to agreed deadlines
- Clear drive to exceed KPIs and deliver consistent revenue growth through identifying new opportunities
- Excellent interpersonal skills, able to proactively network across functions and influence at all levels
- Great negotiation and collaboration skills
- Ability to multitask with good time management
- T. / systems literacy
- A track record of managing events, shows and conferences
- Good understanding of content creation and implementation
- Marketing campaign planning using the full marketing mix
Home/Office working plus extensive travel, sometimes overnight as required
35 hour working week
Excellent benefits