We have an exciting new role for a Website Manager for a well-established local business.

Having recently relaunched their website they now have a requirement for and experienced person to take responsibility for improving the user journeys across the website and to project manage any technical improvements needed.  In conjunction with the Marketing Manager you will drive the SEO strategy to meet business objectives and goals. 

The role will support with writing, editing, enhancing, promoting and advising on content for all their websites and be responsible for ensuring all digital content is up to date, attractively presented to a high standard and delivers for the audience intended.

Key responsibilities will include:

• Plan, implement, manage, monitor, and upgrade the website, including monitoring and reporting on changing behaviour and usage
• Lead on the plan and execution of decommissioning of all old websites ensuring minimal impact user journeys, search rankings and traffic to the new site
• Work closely across sales & marketing to ensure that the website aligns with brand strategy and business objectives
• Project manage all website continuous improvement development needs to deliver improved user journeys
• Respond to and troubleshoot all website issues
• Create plans to grow web traffic metrics
• Ensure fully utilisation of the CMS system, Google Analytics and Google Tag Manager
• Oversee delivery of site optimisation tools to understand responsiveness and produce an A/B testing plan.
• Monitor SEO and deliver action plans to improve optimisation. Perform ongoing keyword research and optimization to maximise organic traffic and improve the relevant ranking for key deliverables
• Provide recommendations for paid advertising campaign as necessary
• Carry out benchmarking activities and produce regular reports to understand how the site is performing and where there is scope to optimise user journeys
• Manage heat and scroll map analysis and deliver improvement plans to enhance customer journey and experience
• Offer insight on customer responsiveness and engagement on all aspects of the website and where changes need to be made.
• Drive digital initiatives and provide digital support and advice to the wider marketing team
• Support PPC activity to drive web traffic and produce insight and A/B testing plans to improve conversion
• Support the Marketing and Communications Manager and Campaign Manager with the delivery of the annual IMI Digital Marketing Strategy
• Support with creative copy and content to engage the target audiences

Knowledge & Experience:

• 3 years’ experience working in a similar role
• Knowledge of Drupal 7 and 8
• Experience of publishing and editing app, website, and email newsletter content
• Experience of using multiple content management systems
• Knowledge of web measurement tools such as Google Analytics, Google Tag Manager
• Basic HTML knowledge
• A good eye for app and web layout and user experience
• Great understanding of Search Engine Optimization (SEO) and Pay Per Click (PPC).
• Ability to troubleshoot website issues in a fast-paced environment.
• Strong attention to detail with an analytical mind and outstanding problem-solving skills.
• Excellent content creation and writing skills.
• Fantastic time management skills with the ability to multi-task.
• Knowledge of digital marketing best practice and awareness of the use of social media