We are pleased to be working with our client in Harlow in their search for an experienced Marketing and Communications Executive.

They can offer you a competitive salary and excellent benefits along with a great working environment and facilities on site. There is also free parking available.

Our established client have a reputation for being a supportive organisation who are keen to develop their employees to reach their full potential. They are also very proud to be recognised as an Employer of Choice who have attained the Gold Standard Investors in People award. 

This role will encompass all aspects of marketing, communication and events and they are ideally seeking a candidate who has a marketing qualification coupled with the relevant work experience. 

Marketing:

Holistic and pro-active understanding of the overall objectives of the overall Communication Strategy. Take ownership of the responsibilities and deliverables mapped out as follows:

•             Develop and implement marketing campaigns and initiatives aimed at raising awareness of the company, specifically to customers in line with FCA and Data Protection regulations.  This will include direct mail, advertising, social media and digital channels as appropriate. This will also include the mailings to eligible HRMC DLA and ERMC PIP recipients and liaison with the fulfilment agency and the Department for Work and Pensions (DWP).

•             Oversee the design, content, production and delivery to target dates of various printed materials including the Annual Report and Accounts, in conjunction with key stakeholders before submitting to the Marketing Manager and Head of Communications for sign off.

•             Write up case study content to be used in raising awareness campaigns.

•             Evaluate and report the effectiveness of campaigns to the Marketing Manager on a monthly basis.

•             Arrange for the timely distribution of literature requests received from adhoc mailings and the website, updating the internal database as required.

•             Ensure Brand Guidelines are followed, which includes 'tone of voice' and accessibility for all literature and materials produced, including requests for the logo to be used by third parties.

•             Maintain and report on their Marketing budget allocations and raise purchase orders as required.

Exhibitions:

•             Manage the national exhibition programme taking responsibility for the relevant budget.

•             Arrange for packs to be collated and sent to any appropriate events the company are attending as an exhibitor.

•             Assist with organising talks and seminars at appropriate exhibitions

•             Attend and act as Stand Manager, taking responsibility for any situation requiring an immediate decision.

•             Arrange for all resources required for the exhibition stand, including organising the courier to and from the venue. Organise travel arrangements for stand volunteers.

•             Evaluate and report on visitor statistics, queries raised and staff feedback.

Internal Communications:

•             As necessary, update, draft, add and approve content, liaising with stakeholders as necessary and referring new content to the Marketing Manager for sign-off. As necessary, take part in UAT for technical development.

Website:

•             As necessary, update, draft, add and approve content on the website, including videos, liaising with stakeholders as necessary and referring new content to the Marketing Manager for sign-off. Prepare monthly web statistics report and distribute to key stakeholders.

•             As necessary, monitor weekly SEO report, make recommendations to Marketing Manager and implement agreed changes to improve website SEO.

•             As necessary, take part in UAT for technical development of the website.

Other:

•             Co-ordinate editorial/entries into relevant directories and publications, as required.

•             Maintain business continuity documents, including emergency contact lists, reviewing as needed.

•             Provide general help, advice and assistance, both internally and externally, on any Marketing issues, as required.