Marketing:

• Develop and implement marketing campaigns and initiatives.  This will include direct mail, advertising, social media and digital channels as appropriate.
• Oversee the design, content, production and delivery to target dates of various printed materials (both internal and external), including the Annual Report and Accounts, in conjunction with key stakeholders before submitting to the Marketing Manager and Head of Communications for sign off.
• Evaluate and report the effectiveness of campaigns to the Marketing Manager on a monthly basis.
• Arrange for the timely distribution of literature requests received from ad hoc mailings, updating our internal database as required.
• Ensure Brand Guidelines are followed, which includes 'tone of voice' and accessibility for all literature and materials produced.
• Maintain the Marketing budget records and raise purchase orders as required.

Exhibitions:

• Manage the national exhibition programme taking responsibility for the relevant budget.
• Arrange for packs to be collated and sent to any appropriate events that are being attended.
• Attend and act as Stand Manager, taking responsibility for any situation requiring an immediate decision.
• Set up and dismantle the stand.
• Evaluate and report on visitor statistics, queries raised and staff feedback.

Internal Communications:

• Research and draft features for the quarterly staff magazine, in consultation with the Marketing Manager.
• Collate and draft items to be included in the weekly E-news bulletin.
• Update, draft, add and approve content, liaising with stakeholders as necessary and referring new content to the Marketing Manager for sign-off.
• Collate monthly statistics.

Website:

• Update, draft, add and approve content on the website, liaising with stakeholders as necessary and referring new content to the Marketing Manager for sign-off.
• Prepare monthly web statistics report and distribute to key stakeholders.
• Monitor weekly SEO report, make recommendations to Marketing Manager and implement agreed changes to improve website SEO.
• Take part in UAT for technical development of the website.

Other:

• Co-ordinate editorial/entries into relevant directories and publications, as required.
• Maintain business continuity documents, including emergency contact lists, reviewing as needed.
• Provide general help, advice and assistance, both internally and externally, on any Marketing issues, as required.

Qualifications

Essential:

• Educated to A level standard or equivalent

Desirable:

• Degree or professional Marketing/PR qualification

Experience:

Essential:

• Previous experience within a Marketing environment.

Desirable:

• Previous experience in Event management.

Technical Skills and Knowledge:

Essential:

• Working knowledge of the Microsoft Office Suite.
• Intranet administration.
• Clean driving licence.

Desirable:

• Knowledge of editorial and processes and procedures.
• Knowledge of publication processes.
• Awareness of disability issues.

Location:

• Although based in Harlow, the job holder will be required to travel around the UK from time to time to attend various exhibitions, events and presentations.   This will involve occasionally overnight stays and working outside of normal office hours (including weekends).