Are you an experienced Marketing Manager looking for a new challenge within a highly successful, award winning company?

Our client is a leader in their industry, managing high profile events and magazine publications.

We are looking to recruit a creative and effective individual who has excellent organisational skills who thrives in working in a fast paced, challenging role.

You will have a proven and successful background within Marketing, ideally with a background in events / exhibitions.

This is an amazing opportunity to join a company that are passionate about delivering results and are the best at what they do. They can offer you a fun and creative working environment and the opportunity to work for one of the best known companies in their industry.

Key responsibilities of the Marketing Manager;

Campaign Management

• Develop in consultation with the Senior MM integrated vis-prom and exhib-prom marketing campaign strategies and activity plans that use channels effectively and that will achieve campaign objectives.
• Working with the Senior MM, to identify and secure essential media partnerships and other third party promotional partnerships, delivering strategies to maximise their support for your exhibition.
• To produce and manage a positive web presence for your exhibition which is easy to find and navigate, and which is regularly updated. Also, to ensure your exhibition is present and up to date on all relevant corporate and industry websites.
• Manage the implementation, tracking and measurement of integrated marketing campaigns, on time and within agreed budget.
• Work with key stakeholders to implement campaign activity.
• Brief external agencies including creative, digital, PR and media planning agencies to deliver campaign activity against brief.
• Manage agency campaign implementation and performance against agreed campaign activity.
• Be responsible for the production and sourcing of all campaign materials.
• Deliver campaign activity presentations and regular results presentations.

Campaign Reporting

• Ensure each campaign has clear metrics as agreed with the Group MD and ensure that campaigns are achieving appropriate return on investment in line with set goals.
• Carry out post campaign analysis to report KPIs and distribute learning for future campaigns.
• Work with Senior MM to understand stakeholder feedback to influence future campaign work.
• Complete competitor benchmarking for promotional activity and report regularly to Senior MM.
• Participate in events and promotional activities necessary to support the promotion of the programme, if required.

Stakeholder Management

• Coordinate campaign activity including website updates, social media activity and PR activity to deliver campaign objectives.
• To work at on site at your exhibition, overseeing photography and videography at show and managing specific events within the programme.
• Develop CRM strategies for each campaign and coordinate CRM activity including communication emails, data pulls etc.
• Coordinate event activity at events with the events team.
• Liaise with the Senior MM to ensure campaign materials are aligned to overall collateral guidelines.
• Liaise with the PR and internal communications teams to deliver supporting activity for campaigns as required.

If you have the relevant skills and experience for this role and are looking for a great opportunity, please apply!