Digital & Social Media Manager
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| Job Type | Permanent / Full Time |
| Area | Hertfordshire, England |
| Sector | Marketing / PR / Events - E-Marketing |
| Salary | Competitive |
| Start Date | ASAP |
| Advertiser | Jill Worrell |
| Job Ref | 469844 |
| Job Views | 595 |
- Description
- We have an excellent opportunity for an experienced Digital & Social Media Manager to join the Marketing Team for a well established and professional organisation based in Hertfordshire.
This is a full-time hybrid role offering a competitive salary and excellent benefits.
Reporting to the Senior Marketing & Communications Manager you will be responsible for the managing of the Website Manager and supporting the development of the user journeys across the website portfolio as well as being responsible for the management of the entire social presence across multiple platforms.
You will create and edit social content, create engaging social marketing campaigns in conjunction with the wider marketing and comms team and drive the performance of each platform.
Key responsibilities will include:
Website Management
- Oversee and support the planning, implementation and management of the web presence
- Work closely across sales & marketing to ensure that the website aligns with the brand strategy and business objectives
- Work with business stakeholders to ensure website pages are relevant and delivering value
- Ensure compliance with Data Protection policies and procedures.
- Develop creative and engaging social media strategies and plans that deliver on business goals
- Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Instagram, Tiktok and YouTube, adapting content to suit different channels
- Oversee, plan and deliver content across different platforms using scheduling tools such as Hootsuite and Click Dimensions (Oktopost)
- Create engaging multimedia content across multiple platforms
- Develop, launch and manage campaigns that promote the brand
- Form key relationships with influencers across the social media platforms
- Undertake audience research
- Manage and facilitate social media communities by responding to social media posts and developing discussions
- Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook insights
- Research and evaluate the latest trends and techniques to find new and better ways of measuring social media activity
- Analyse competitor activity and good practise seen by other organisations
- Recommend improvements to increase performance
- Set targets to increase brand awareness and increase engagement
- Manage, motivate and coach line reports
- Budget management for social media activities
- Educate and support staff on the use of social media and promote its use within the organisation
- Drive digital initiatives and provide digital support and advice to the wider marketing team
- Support PPC activity to drive web traffic and produce insight and A/B testing plans to improve conversion
- Ensure SEO is deployed and maintained correctly across the Website portfolio
- Support the Marketing & Comms Manager and Campaign Manager with the delivery of annual Digital Marketing Strategy
Essential Knowledge & Experience
- Knowledge of website CMS (Drupal preferable)
- Experience in website management and development
- A solid understanding of the use of a range of social media platforms, particularly in relation to advertising and branding
- Strong copywriting and editing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques
- Knowledge and understanding of algorithms and search engine optimisation
- Creative skills for contributing new and innovative ideas
- Strong communication and people skills for articulating ideas to colleagues and stakeholders
- Leadership and people management skills
- Excellent team working, collaboration and networking skills
- Organisational skills, with the capacity to prioritise and work across multiple projects
- Project and campaign management skills
- The ability to work well under pressure to meet deadlines
- Skills in data analytics and interpreting statistics for business gain
- Online community management and customer service skills to strike the balance between publicity and stimulating direct discussion with potential and actual members
- An eye for detail and the ability to work accurately
- Technical degree or equivalent technical experience
- Project Management/Digital Marketing qualification would be advantageous.