This is an exciting opportunity for a Marketing Communications Manger to be instrumental in the continual development of engagement and communication initiatives which will include stakeholder engagement, products, website, social media channels and publications.

Skills and Experience

• Previous marketing and communications experience including creating engaging content and designs.

• Experience of various software packages including WordPress, In-Design and Photoshop.

• Excellent understanding of digital engagement, SEO and use of digital analytics to drive audience engagement and effective communications.
• Excellent levels of numeracy, literacy, and IT.
• Excellent short and long copy writing skills.
• Creative and innovative approach.
• Good organisation and prioritisation skills.
• Good knowledge of English grammar and ability to write clear and accurate communication.
• Ability to communicate and liaise at all levels both internally and externally.
• Excellent written communication skills.
• Positivity and drive to see activities through to completion.
• Hands-on approach to delivery.

Duties and responsibilities

• Review and recommend improvements to the communications channels and digital tools used.
• Monitor effectiveness of tools and identify opportunities for continuous improvement.
• Analyse data and metrics to identify trends and behaviours in target audiences and design bespoke approaches to reach these communities.

• Develop and deliver engagement initiatives which will increase both public and sector engagement.
• Work with managers to research opportunities and requirements for products and assist in development process.
• Assist in the development of promotional collateral.
• Develop or collate content for any communications, newsletters or publications including developing new ideas for content, sourcing stories, collating material, editing, proof reading and producing the final version.

• Guide the activities of the Digital Engagement Coordinator to ensure that the website and social media platforms contribute to the organisation’s strategic aims.
• Support the Digital Engagement Coordinator in creating dynamic and varied website and digital content that promotes public and sector interaction and participation.
• Proactively develop new and engaging ways to utilise digital channels to enhance public engagement.
• Review information provided on the visits to and engagement with the website and social media platforms, identify improvements and agree new initiatives or changes.

• Manage the use of the brand and logos.

• Liaise with the Head of Public Voice and Engagement to design and produce new documentation and products or update existing documentation and products.

• Work with designers/printers, as appropriate, to agree final design and content.

• Where possible, undertake design work in-house using various software packages including WordPress, In-Design and Photoshop.
• Maintain the photos folder ensuring old images are archived and new images are sourced.
• Take a hands-on approach to development and delivery of all responsibilities

• Line management responsibilities for the Digital Engagement Coordinator.