We are looking for a talented Marketing and Campaigns Manager for a local organisation.  The role will be both office and home based.

Reporting to the Marketing and Communications Manager and having responsibility for a Marketing Executive you will look to develop and implement a marketing and campaign plan that delivers on growing revenue, driving brand awareness and supports all teams across the business in achieving their objectives.

Key Responsibilities include:

• Create, execute and manage the digital marketing & campaign programme and plan against defined business objectives
• Develop concepts and programmes/approaches for all assigned projects ensuring that there is a clear and detailed plan to take from conception through to delivery
• Work closely with key areas of the business to deliver marketing-driven campaigns to achieve sales growth objectives including growing our international reach
• Collaborate with the wider marketing team to manage and oversee campaigns and promotional activity
• Ensure the marketing campaign plan is delivered to budget, set clear objectives and monitor results
• Identify and manage external suppliers: e.g., print, design, video and mailing house facilities
• Provide direction, role clarity, coaching and support to ensure team members can deliver against objectives
• Set clear individual and team objectives
• Undertake all performance management duties, taking positive action with any under-performance
• Adhere to required performance reporting requirements as directed by the business.
• Ensure appropriate data analysis tools and processes are in place to deliver reporting requirements
• Contribute to the improvement of data collection, quality, management and usage
• Interrogate data to identify trends, opportunities and improvements to marketing initiatives
• Report on campaign progress including ROI

Person Specification

• Minimum 5 years hands on experience in a similar marketing role
• Proven team management experience and development of staff
• Proven track record of delivering on marketing strategies and tactile plans
• Experience in creating briefs for internal and external agencies/clients and managing projects
• Proven experience in all aspects of direct and digital marketing including but not limited to SEO, Google Analytics, Google Ads, PPC, and Community Management
• Ability to develop compelling messaging and value propositions to support different audiences 
• A strong understanding of the role of data, segmentation and planning within a marketing department
• Proficient copywriter with an eye for exceptional design and creative delivery
• Experienced understanding of print and mail house delivery
• Strong understanding of the relationship between sales and marketing
• Budget experience and financial/commercial awareness
• Excellent relationship management experience (internal & external)