This is a great opportunity for a Digital Marketing Analyst to join a large and progressive organisation who are continually growing.  The successful candidate will impact on increasing Brand awareness through both Search Engine Optimisation (SEO) and keyword search / display advertising. This person will also be capable of developing organic content on the website, which will increase search rankings as well as ensuring the search advertising for the company generates more activity and interest in the brand. They will also have responsibility for their budget and ensuring this is spent wisely to obtain maximum exposure, measuring ROI will provide evidence of results achieved.

This role will impact both B2C and B2B audiences, with the aim of increasing brand awareness to the installer, developer and consumer market.  It is imperative that our brand is visible and attracting customers within the HVAC industry.

Duties and Responsibilities

• Digital analytics - define and implement digital marketing measurements to align to the campaigns and business objectives
• SEO — develop strategies for achieving high google ranking
• Paid Search advertising — manage agency to deliver keyword search campaigns that increase awareness of the overarching campaign
• Creation of display advertising with the agency to reach new audiences interested in Heat Pump Technology
• Provide competitor insight
• Support Marketing Manager and Communications Manager in campaigns through all relevant methods
• Managing a budget to achieve maximum exposure

Qualifications and Experience

• Marketing qualification
• Experience in SEO
• Experience in Google analytics
• Experience in keyword and display adverts
• Excellent IT skills using Excel, Word and Powerpoint

Experience in the HVAC industry desired but not essential